Privacy notice

Last updated 15 May 2026.

This notice explains how UK Sold Prices handles visitor data and the property-transaction records that we mirror from the public HM Land Registry register.

1. Who we are

UK Sold Prices is operated by Digital Signet, a sole-trader business based in the United Kingdom. For the purposes of UK GDPR we are the data controller for personal data processed on this site.

Contact: [email protected]

We are not HM Land Registry. The official UK Land Register is at gov.uk/government/organisations/land-registry.

2. The data we display is property-level, not personal

HMLR Price Paid Data records describe property transactions, not natural persons. Each record lists the address, the price paid, the transfer date, and metadata about the property type. It does not list buyers, sellers, owners, or any other natural-person identifiers.

That said, an address is information capable of identifying a household, so under UK GDPR property-level address records can sometimes be personal data even when no individual is named. We rely on two lawful bases for publishing them:

  • Legitimate interest (Article 6(1)(f)) in providing a free, fast view over the HMLR register, mirroring data HMLR already publishes openly.
  • Public task (Article 6(1)(e)) in that HMLR is required by statute to maintain a publicly accessible record of land transactions, and they publish addresses on the register accordingly.

This is materially different from EPC data (which is property-level but where the official register chose a privacy-by-design search-only model). HMLR's own published reuse terms explicitly permit commercial reuse and republishing of the Price Paid Data, including by address, by Rightmove, Zoopla, Mouseprice and many others. We do the same.

3. What we do collect about visitors

  • Server access logs. IP address and user-agent, retained for up to 30 days for security and abuse detection.
  • Aggregate analytics via Google Analytics 4 with IP-anonymisation enabled (see section 5).

We do not use advertising cookies, do not sell visitor data, and do not build behavioural profiles of identified individuals.

4. Visitor rights

Under UK GDPR you have the standard data-subject rights regarding the limited personal data we hold about you (server logs, GA4 cookies):

  • Right of access (Art. 15) — ask us what we hold
  • Right to erasure (Art. 17) — ask us to delete it
  • Right to object (Art. 21) — ask us to stop processing
  • Right to complain to the ICO at ico.org.uk or 0303 123 1113

Email [email protected] to exercise any of these.

If you live at a property listed on this site and want its transaction page removed from our index (the underlying HMLR register is outside our control), email us with the address. We process verified requests within 30 days.

5. Cookies and tracking

Google Analytics 4. We use GA4 to understand which pages are popular. IP-anonymisation is enabled. We do not use Google Signals, ad personalisation, or remarketing audiences. You can opt out via the official Google Analytics opt-out browser add-on or by blocking googletagmanager.com.

Cloudflare. Cloudflare sits in front of the site for DDoS protection, caching, and TLS termination. It may set operational cookies (e.g. __cf_bm) that don't personally identify you.

No advertising or third-party trackers.We don't run ads, don't embed third-party social widgets, and don't sell or share visitor data with brokers.

6. Where the data comes from

All transaction data shown on this site is sourced directly from HM Land Registry's open Price Paid Data download. We refresh monthly. HMLR's reuse terms are OGL-aligned and explicitly permit commercial reuse with attribution; we attribute HMLR per those terms.

HM Land Registry, as the publisher of this dataset, is the data controller for the source record. We mirror it.

7. Changes to this notice

We may update this notice from time to time. The “last updated” date at the top of this page will change accordingly.

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